10 Ways To Use Artificial Intelligence In Marketing
How AI Is Reshaping Marketing Operations?
In this digital environment, Artificial Intelligence (AI) means a lot to digital marketing teams. AI marketing solutions are offering the best ways to fill the gap between the available data and its execution.
Artificial Intelligence marketing solutions and tools help marketing teams to build a bridge that brings customers and businesses onto a single platform. Since digital activities are a core part of organizations, the importance of artificial intelligence in marketing is high for brand promotional activities.
In this article, we discuss about-
- What is Artificial Intelligence (AI) Marketing?
- Why AI is so powerful for marketers?
- What are the major gears of AI marketing?
- How AI will Impact Your Digital Marketing?
- Top 10 benefits of using AI in digital Marketing?
- Top 8 AI Stats/trends that you must know as a digital markets
- Will AI be the future of digital marketing?
What Is Artificial Intelligence (AI) Marketing?
Artificial intelligence marketing (AI marketing) is defined as one of the best approaches to predicting the customer’s next step for providing a better experience. Artificial intelligence in digital marketing will also assist marketing executives in analyzing the preferences of the targeted audience and sending personalized service offerings to them.
A vast quantity of customer data and significant AI concepts such as Machine Learning (ML) and deep learning techniques are helping digital marketers become more efficient in analyzing their customers’ interests.
Accordingly, using the power of big data insights and advanced predictive analytics digital marketing teams can efficiently build a perfect image of their targeted audiences.
Hence, the use of AI and ML in marketing helps businesses of all sizes to aggressively run digital campaigns, find the targeted group of audience for running promotional campaigns and generate more leads for the company.
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Why AI Is So Powerful For Digital Marketers?
The use of AI and ML in marketing operations is very much needed in this 21st century. According to market research, over 45% of completely matured enterprises have already deployed artificial intelligence marketing solutions and implemented AI strategies for reaching their marketing targets.
Global digital marketers believe that adopting applications of AI in digital marketing will empower their marketing approaches and makes their brand competitive in this digital space.
Artificial intelligence in digital marketing continues to advance its existing marketing approaches and make every business smarter with advanced AI tools.
What Are The Major Gears Of AI Marketing?
A few significant elements are making AI marketing more attractive and powerful. Let’s have a brief on them.
#1 Big Data
Big data is a vast concept of data collection from various sources. It is an effective component for doing digital marketing campaigns. Big data helps digital marketers’ segment complex data sets and send personalized content to customers at the right time through a selected communication channel.
#2 Machine Learning
Artificial intelligence marketing solutions developed using Machine learning will help digital marketers to derive valuable insights from this massive quantity of big data.
ML tools in digital marketing help to identify market trends, predict demand, and provide customer-oriented services. Hence, ML tools and algorithms in AI marketing allow marketers to perform revenue-worthy operations.
#3 Emotional AI
Technology is advancing more than ever like before. AI-based solutions for digital marketing can interpret customer emotions and communicate accordingly. It’s a wonderful thing that happens using emotional AI technology.
How AI Will Impact Your Digital Marketing?
We have explained in many of our blogs that Artificial Intelligence is revolutionizing many industries, including marketing. Ranging from baking and finance, and healthcare to retail, manufacturing, and travel, AI is changing the way of doing business.
Various AI concepts such as text-to-speech recognition, natural language processing, and voice recognition technologies are all enabling machines to perform human-like tasks with more intelligence.
So, how AI is reshaping marketing?
- AI can transform the way of business and customer interaction
- Increase operational excellence and optimize the user experience
- AI offers continuous customer services with the use of AI chatbots
- AI in digital marketing sends personalized content to users based on their search
- Artificial intelligence in marketing helps marketers to segment their targeted audience based on their interests
- Streamlines communication channel with a Live chat customer service
- Finally, helps brands in cutting costs and increasing revenues
Top Benefits Of Using AI In Digital Marketing
Now, in this section, we’ll have a brief discussion on how can AI help marketing teams.
AI marketing is becoming popular day by day with the visions it provides to digital marketers. Let’s look at a few core benefits of using AI for your digital marketing purpose.
#1 Advanced and intelligent search
Are you a digital marketer?
If yes, you should remember that not only emerging technology solutions becoming smarter but also the customers too. Nowadays, customers are smarter. They prefer fast and quick response platforms and search engines.
Artificial intelligence and big data solutions can analyze user search patterns and help digital marketers for identifying key areas where they need to put their efforts. It is one of the best benefits of AI for digital marketers to monitor their audience preferences and improve lead conversions by offering personalized services/product recommendations.
#2 Smart Advertising Strategies
AI reduces the efforts of digital marketers by automating advertising campaigns. It is one of the applications of Ai in digital marketing. Leveraging AI tools, digital marketers can publish service or product-specific ads across various mediums and reach a broader audience base.
What Is Artificial Intelligence In Advertising?
Artificial intelligence in advertising helps marketing teams to better use their keywords to target their customers quickly. The AI strategy and solutions for marketing allow digital marketers to efficiently engage customers and boost revenues.
#3 Automates Every Marketing Process
It is one of the best applications of AI in digital marketing. Marketing automation using AI is like fueling traditional marketing businesses with more and more emerging technologies. Every manual digital marketing task will be automated using artificial intelligence technology.
#4 Personalized and Superior Content Delivery
It is one of the top benefits of using AI in digital marketing. Personalized content delivery systems are the best innovation of AI technology. The importance of artificial intelligence in marketing for delivering adapted content to a targeted audience is gaining momentum in the industry.
Using AI tools, digital marketers can make use of data and target the right audience at the right time. Artificial intelligence tools and solutions in digital marketing allows marketing teams to find potential buyers and send more personalized content that meets their needs.
#5 Evolving AI Chatbot Services
Customer retention was a challenging task for digital marketers. With the use of AI-powered customer service Chatbots, marketers can retain their customers efficiently. However, over 50% of online marketing companies are depending on customer service bots to increase lead conversion rates.
#6 Lead Management and Nurture
It is one of the benefits of AI for digital marketers. AI tools and applications in marketing identify possible potential customers and develop a healthy sales pipeline.
Artificial intelligence greatly helps digital marketing teams with Lead Management and Lead Nurture smartly.
USM Business Systems, the best custom AI development company, has a strong knowledge of using artificial intelligence technology and delivering AI solutions that improve your digital marketing operations.
#7 Find Opportunities and Trends
Digital marketers should adopt AI technology to find the most attractive business growth opportunities for brand expansion. Innovative AI tools can scan a vast quantity of data to derive and analyze current market trends.
This will help marketers to forecast to build strategies that help to find new ideas for running innovative marketing campaigns.
#8 Integration of technology and marketing teams
A combination of AI technology and your customer service team gives unbelievable marketing benefits to your business. Market analysis, customer demands, and quick response everything possible by integrating AI into your customer service teams.
#9 Conversational AI
The advantages of implementing conversational AI tools in marketing are wonderful. They can provide personalized experiences to your customers, and add value to your brand beyond sales. Hence, conversational AI is one of the best approaches that help you build strong relationships with your customers.
#10. Generate More Revenues
One of the best use of Artificial intelligence in marketing is analyzing the competitors’ move to witness strong sales and thus huge revenues. In addition, AI helps marketers to find patterns that are likely to impact the future of marketing business.
These are the top 10 ways to use artificial intelligence in marketing activities. On top of all, personalized content deliveries, lead management, streamlined activities, automatic email marketing campaigns, and virtual customer support services by AI assistance are all the top benefits of AI for digital marketers.
Top 8 AI Trends That Digital Marketers Must Know
We captured a few significant statistics about the market estimation of AI in digital marketing. They include-
- Organizations that implemented AI strategies in marketing and sales were reduced by 70% of reductions in call-time
- According to McKinsey, AI will double the leads count
- The combination of AI and ML technologies reduces the percentage of shopping cart removal to 30%
- As of Venture Harbour, approximately 60% of digital marketers believe that AI is the best technology to build data strategies
- AI-enabled voice assistants would drive the growth of digital marketing
- According to Forbes, over 86% of companies are using AI to predict sales growth and improve their email marketing campaigns.
- AI trends say that AI increased online shopping frequency by 50%
- In the next three years, every digital company will make use of AI in their sales processes
Will AI Be The Future Of Digital Marketing?
How is AI transforming the future of digital marketing?
By reading the above information, how many of you believe that artificial intelligence is not only the technology that powers the marketing channels today but also empowers businesses tomorrow?
AI solutions for digital marketing assist marketers in automating SEO, SMM, SEM, keyword research, lead management, and email campaigns like operations and improve conversion rates.
USM’s custom AI developers in the USA and India have already predicted the market demand for AI and ML in marketing (artificial intelligence in digital marketing). Our creative technology experts are already ready with the AI-powered marketing solutions that you require.
Our artificial intelligence services and solutions take over tedious, complicated, and time-taking digital marketing operations that marketers face trouble dealing with.