Top Use Cases of Artificial Intelligence in Retail Industry

Artificial Intelligence in Retail Industry

In This COVID-19 Pandemic, The Retail Industry To Transform 100% With AI

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Top Use Cases of Artificial Intelligence in Retail Industry in 2024

The retail industry has been struggling with rapidly advancing online shopping over the past decade. The retail industry is facing waves of business change with online retail operations.

Along with the rapid growth of the online retail business, the COVID pandemic also impacted the retail industry. It is why global retailers are looking to transform their business with Artificial Intelligence in the retail industry.

Role Of AI In Retail Industry

Artificial Intelligence in retail industry automates and adds value to traditional retail operations. From in-store assistance, price predictions, and product categorization to inventory tracking and supply chain management and logistics, the role of AI in retail industry is incredible.

According to a survey among retailers, 80% of revenues will generate from AI by 2023. AI in the retail industry offers efficient performance than ever before.

Like healthcare and manufacturing, the retail industry is the next fastest-growing sector. It has changed tremendously in the past two years. By using advanced artificial intelligence (AI) and machine learning (ML) technologies, retailers are improving customer satisfaction levels.

How is AI used in retail?

Artificial intelligence is powering the modern retail industry. Before the COVID-19 pandemic, nearly 80% of buyers are used to buy goods in physical stores. But, post-pandemic, physical stores are hampered with weak sales. Customers are likely to get their products through online grocery or e-commerce apps.



In this article, we tried to give you a brief on how a physical retail store could ramp up using AI?

The role of AI in retail industry will improve the in-store shopping experience of visitors. AI and machine learning in retail offer a safe and personalized shopping experience to customers. They create a more engaged business in this pandemic. Besides, using AI technology in the retail industry, retailers can easily connect their retail locations digitally. Further, AI tools in retail acts as bridges between physical and virtual sales units in real-time.

USM’s retail mobility solutions improve business transparency and customer reach.  Our in-store AI services for the retail industry help you manage inventory and customer assistance smarter.

Thus, AI in the retail industry creates a bunch of opportunities for retailers in the future. In the below session, we compiled the best use cases and benefits of AI in the retail industry.

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    AI Use Cases In The Retail Industry

    How can AI impact Retail?

    Are you a retailer and facing troubles in running the business in this AI world?

    So, the use of AI in retail sector will transform your retail business in the biggest ways. Take a look at a few significant uses of AI in retail sector.

    Top 5 Uses Of AI In Retail Sector:

    #1 Product recommendations to customers according to their search history

    The use of AI in Retail sector for sending product recommendations to customers has become a trend and sales tactic for retailers.

    AI in retail analyze the vast amount of customers’ data and extract patterns from their purchases and preferences. It helps retailers automatically send personalized recommendations to customers.  Such automation in business improves conversion rates, order values, and customer satisfaction.

    USM will deliver such AI mobility solutions for retail that provide a personalized store experience to customers.

    AI systems using ML techniques execute processes to analyze the purchasing patterns of the customers. Generally purchasing patterns of customers are categorized based on their preferred products, brands, cost, etc.

    #2 Value-added Customer Service to Attract More Customers

    It is one of the best Use Cases of AI in Retail that takes retail businesses to new heights in 2022. Based on the product quality, pricing, delivery, and response services, customers build their trust in a brand and revisit the store.

    Brand awareness plays a vital role in attracting more customers to the store. Retaining old customers and attracting new customers is your brand is a buzzword in the market.

    Moreover, quick response to customers also improves the in-store traffic as it shows the responsibility towards customer queries.

    AI-enabled in-store assistants build a strong communication channel through which customers can get answers to their queries. AI-powered digital assistants are the best examples of AI innovation for the retail industry.

    What to know more about NLP? : A Brief on Natural Language Processing Technology

    #3 Demand Prediction & Management

    Identifying the demand for products or services is one of the key strategies for business development. AI applications will help retailers in many ways, and demand prediction is one of the best use cases of AI in retail.

    There are multiple benefits in predicting the demand for a product. AI-powered demand forecasting strategies help inventory managers to maintain products with respect to demand.

    AI and ML methods help to perform accurate demand prediction. They also help to understand the seasonal trends. Hence, retailers can avoid stock-outs by predicting demand.

    AI In Retail: What Artificial Intelligence Can Do For Retail Industry?

    #4 Pricing Strategy

    It is one of the best applications of AI in retail. Product pricing is one of the most challenging tasks for retailers. Before pricing, they should know the product price in the market.

    Customers always opt for a product with a low price. It has been shown from several studies that customers wait for the time for a price drop. Also, they wait for arriving for the product at an ideal cost.

    Yes, sometimes, this strategy will give positive results in sales. Artificial intelligence applications for retail are useful to fix the best product price that attracts customers.

    Integration and implementation of AI in the retail sector are beneficial in analyzing competitor pricing strategies and helping you to set the best price for your products. So, without giving you weaker sales, AI models in retail ensure profits in terms of reasonable pricing.

    #5 Personalization

    The impact of AI in retail sector on improving store personalization and customer satisfaction is high. AI and ML technologies in retail stores allow retailers to understand and analyze the buying behavior of the customers. Thus, it helps retailers provide a better personalized in-shop experience to customers.

    Future Of AI In Retail Sector

    The retail industry has already witnessed the power of AI through in-store robots. The impact of artificial intelligence in retail in the future of retail business cannot be imaginable.

    As we discussed in this article, AI has been already used in many ways in retail today. The adoption of AI applications in retail is expected to reach the sky limit in 2022 and the years ahead.

    Here is a crystal-clear pictorial representation of which use case of AI in retail has higher demand and growth in the future.

    Artificial Intelligence in Retail IndustrySource: Statista

    The scope of AI in retail in these areas would be promising in the next coming years. So, the future of AI in retail sector will be promising. The AI investments in retail for augmenting customer care services, improving personalization, and enhancing inventory management functions.

    Further, AI will also help retailers better predict and manage their in-store customer needs, track their emotions, deliver personalized services, and achieve higher satisfaction levels.

    Moreover, the impact of AI in retail sector will also expected to be high in balancing supply and demand operations to ensure better business values.

    Accordingly, 90% of online e-commerce websites or marketplace apps are also integrated with AI Chatbot and microphone-like features. These innovative features of AI in retail apps make online services more convenient to use. Virtual AI Chatbots will respond to customer queries with 99.9% accurate responses and increase their satisfaction.

    Hence, the use of AI in retail sector will ensure a higher level of customer service and increase brand credibility.

    All the above-discussed applications will drive the market value of AI in the retail industry. According to the research reports, the market size of Artificial Intelligence in retail is expected to reach USD 31.2 billion by 2025 from USD 4.8 billion in 2021.


    All the above use cases of AI in retail are acquired maximum share across the retail industry. These AI applications offer profits and brand image for retailers. By analyzing the above metrics, we can strongly compile that AI transforms the retail sector in the near term future.

    Are you a retailer? Would you like to attract more customers to your store?

    Get in touch with USM AI experts! Our AI Experts bring your AI projects for retail into reality.

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