10 Ways To Use Artificial Intelligence In Marketing

AI in Digital Marketing — The Complete Guide

How AI Is Reshaping Marketing Operations?

In this digital environment, Artificial Intelligence (AI) means a lot to digital marketing teams. AI marketing solutions are offering the best ways to derive valuable insights from the marketing data and helping organizations to build strong brand awareness in this competitive digital space.

Artificial Intelligence in marketing help marketing teams to build an efficient interactive platform between customers and businesses and reach maximum targeted audience base over online. Most of the digital marketers have already recognized the importance of AI in marketing for brand promotional activities.

Herein, we will give a brief on AI in Marketing: Benefits, Use Cases, and Examples. In this article, we give you a guide on-

• What is Artificial Intelligence (AI) Marketing?
• Why AI is so powerful for marketers?
• What are the major gears of AI marketing?
• How AI will Impact Your Digital Marketing?
• Top 10 benefits of using AI in digital Marketing?
• Top 8 AI Stats/trends that you must know as a digital markets
• Will AI be the future of digital marketing?

What Is AI In Marketing?

AI marketing is defined as one of the best approaches to predicting the customer’s next step for providing a better experience. Further, the use of AI in digital marketing will also assist marketing executives in analyzing the preferences of the targeted audience and offering personalized offerings to them. Such AI prediction would help organizations increase customer retention rate and boost sales.

Using significant AI concepts like Machine Learning (ML), Deep Learning, Predictive Analytics, and Big Data are helping marketers to boost digital marketing activities and derive the best results from automation, intelligent, and forecasting capabilities of AI.

Moreover, using the power of big data insights, digital marketing teams can efficiently analyze customers search patterns, their interests, and build a perfect image of their marketing strategy.

Hence, the use of AI and ML in marketing helps businesses of all sizes to aggressively run digital campaigns, find the targeted group of audience, know their preferences, and execute the best brand promotional campaigns. Hence, AI in marketing operations plays a key role in generating sustained leads for the company, thus ensure strong business line in this competitive era.

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Why AI Is So Powerful for Digital Marketers?

The role of artificial intelligence in marketing is showing great impact on digital marketing activities. The use of AI and ML in marketing operations is very much needed in this 21st century. According to market research, over 45% of completely matured enterprises have already deployed artificial intelligence marketing solutions for analyzing vast amounts of customer data, forecast their needs, and improve experiences. Hence, digital marketers are being implementing AI strategies to reaching their marketing targets.

Global digital marketers believe that applications of AI in digital marketing empowers online marketing approaches and take the brand value to new heights in this digital space.

Overall, AI will be a powerful asset for conducting aggressive and thoughtful digital promotional activities. Artificial intelligence in digital marketing continues to advance its existing marketing approaches and make every business smarter.

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AI Marketing Trends to Watch Out In 2024

Let’s take a look at the top trends of AI in Digital Marketing.

#1 Big Data

The primary role of big data in digital marketing is to help marketers in making decisions faster based on the insights derived from customer data.

Yes, Big data is a vast concept of data collection from various sources. It is an effective component for doing digital marketing campaigns. It helps digital marketers’ in segmenting complex customer data sets, deriving insights, knowing personalized preferences, and providing the best services to customers at the right time through a selected communication channel.

#2 Machine Learning

Artificial intelligence marketing solutions developed using machine learning will help digital marketers to derive valuable insights from this massive quantity of data. The use of ML in digital marketing help to identify market trends, predict demand, and provide customer-oriented services. Hence, adoption of ML algorithms in AI marketing allow marketers to perform revenue-worthy operations.

#3 Emotional AI

Technology is advancing more than ever like before. AI-based solutions for digital marketing can interpret customer emotions and communicate accordingly. It’s a wonderful thing that happens using emotional AI technology.

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How AI Will Impact Your Digital Marketing?

We have explained in many of our blogs that Artificial Intelligence is revolutionizing many industries, including marketing. Ranging from baking and finance, and healthcare to retail, manufacturing, and travel, AI is changing the way of doing business.

Various AI concepts such as text-to-speech recognition, Natural Language Processing (NLP), and voice recognition technologies are all enabling machines to perform human-like tasks with more intelligence. AI-based conversational chatbots are one of the best examples of intelligent customer support solutions or NLP apps in digital marketing.

So, how is AI used in marketing?

• AI in digital marketing sends personalized content to users based on their search
• Artificial intelligence in marketing helps marketers to segment their targeted audience based on their interests
• Streamlines communication channel with a Live chat customer service
• AI can transform the way of business and customer interaction
• Increase operational excellence and optimize the user experience
• AI offers continuous customer services with the use of AI chatbots
• The use of AI in marketing helps brands in cutting costs and increasing revenues

Benefits Of Using AI In Digital Marketing

Now, in this section, we’ll have a brief discussion on how can AI help marketing teams.

AI marketing is becoming popular day by day with the visions it provides to digital marketers. Let’s look at a few core benefits of using AI for your digital marketing purpose.

#1 Advanced and intelligent search

Are you a digital marketer?
If yes, you should remember that not only emerging technology solutions becoming smarter but also the customers too. Nowadays, customers are smarter. They prefer fast and quick response platforms and search engines.

Artificial intelligence and big data solutions can analyze user search patterns and help digital marketers for identifying key areas where they need to put their efforts. It is one of the best benefits of using for digital marketers. The digital marketing team can track their audience preferences and improve lead conversions by offering personalized services/product recommendations.

#2 Smart Advertising Strategies

Smart advertising is the best application of AI in marketing. AI reduces the efforts of digital marketers by automating advertising campaigns. It is one of the applications of AI in digital marketing. AI tools, digital marketers can publish service or product-specific ads across various mediums and reach a broader audience base.

What Is Artificial Intelligence In Advertising?

Artificial intelligence in advertising helps marketing teams to better use their keywords to target their customers quickly. The AI strategy and solutions for marketing allow digital marketers to efficiently engage customers and boost revenues.

#3 Automates Every Marketing Process

It is one of the best applications of AI in digital marketing. Marketing automation using AI is like fueling traditional marketing businesses with more and more emerging technologies. Every manual digital marketing task will be automated using artificial intelligence technology.

#4 Personalized and Superior Content Delivery

It is one of the top benefits of using AI in digital marketing. Personalized content delivery systems are the best innovation of AI technology. The importance of artificial intelligence in marketing for delivering adapted content to a targeted audience is gaining momentum in the industry.

Using AI tools, digital marketers can make use of data and target the right audience at the right time. Artificial intelligence tools and solutions in digital marketing allows marketing teams to find potential buyers and send more personalized content that meets their needs.

#5 Evolving AI Chatbot Services

It is one of the best applications of AI in marketing. Customer retention was a challenging task for digital marketers. With the use of AI-powered customer service Chatbots, marketers can retain their customers efficiently. However, over 50% of online marketing companies are depending on customer service bots to increase lead conversion rates.

#6 Lead Management and Nurture

It is one of the top benefits of AI for digital marketers. AI tools and applications in marketing identify possible potential customers and develop a healthy sales pipeline.

Artificial intelligence greatly helps digital marketing teams with Lead Management and Lead Nurture smartly.

USM Business Systems, the best custom AI development company, has a strong knowledge of using artificial intelligence technology and delivering AI solutions that improve your digital marketing operations.

#7 Find Opportunities and Trends

Digital marketers can use AI technology to find the most attractive business growth opportunities for brand expansion. Competitive Intelligence capabilities of innovative AI tools can scan a vast quantity of data to derive and analyze current market trends.

This will help marketers to forecast to build strategies that help to find new ideas for running innovative marketing campaigns.

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#8 Integration of technology and marketing teams

A combination of AI technology and your customer service team gives unbelievable marketing benefits to your business. Market analysis, customer demands, and quick response everything possible by integrating AI into your customer service teams.

#9 Conversational AI

The advantages of implementing conversational AI in marketing are wonderful. They can provide personalized experiences to your customers, and add value to your brand beyond sales. Hence, conversational AI is one of the best approaches that help you build strong relationships with your customers.

#10. Generate More Revenues

One of the best use of Artificial intelligence in marketing is analyzing the competitors’ move to witness strong sales and thus huge revenues. In addition, AI helps marketers to find patterns that are likely to impact the future of marketing business.

These are the top 10 ways to use artificial intelligence in marketing activities. On top of all, personalized content deliveries, lead management, streamlined activities, automatic email marketing campaigns, and virtual customer support services by AI assistance are all the top benefits of AI for digital marketers.

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Top 8 AI Stats That Digital Marketers Must Know

We captured a few significant statistics about the market estimation of AI in digital marketing. They include-

• Organizations that implemented AI strategies in marketing and sales were reduced by 70% of reductions in call-time
• According to McKinsey, AI will double the leads count
• The combination of AI and ML technologies reduces the percentage of shopping cart removal to 30%
• As of Venture Harbour, approximately 60% of digital marketers believe that AI is the best technology to build data strategies
• AI-enabled voice assistants would drive the growth of digital marketing
• According to Forbes, over 86% of companies are using AI to predict sales growth and improve their email marketing campaigns.
• AI trends say that AI increased online shopping frequency by 50%
• In the next three years, every digital company will make use of AI in their sales processes

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Will AI Be The Future Of Digital Marketing?

How is AI transforming the future of digital marketing?

By reading the above information, how many of you believe that artificial intelligence is not only the technology that empowers the marketing channels today but also allows businesses tomorrow?

AI solutions for digital marketing assist marketers in automating SEO, SMM, SEM, keyword research, lead management, and email campaigns like operations and improve conversion rates.

USM’s custom AI developers in the USA and India have already predicted the market demand for AI and ML in marketing (artificial intelligence in digital marketing). Our creative technology experts are already ready with the AI-powered marketing solutions that you require.

Our artificial intelligence services and solutions take over tedious, complicated, and time-taking digital marketing operations that marketers face trouble dealing with.

As a leading AI app development company, USM delivers AI solutions for the most engaging smart digital marketing strategies.

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