Top 10 AI Trends In Marketing Should Watch

AI trends marketer in 2020-blog

An Ultimate Guide To AI Marketing

Artificial intelligence (AI) has been the most trending technology in this digital and automation space. The adoption and usage of AI technology across industries are growing rapidly.

Organizations are hugely investing in AI technologies and planning to make their business ready to face the emerging digital future. They are also believing that the implementation of AI technology and artificial intelligence strategies will offer than tremendous benefits in terms of functional and financial ways.

Have you ever thought that machines can work like a human before AI’s introduction into the market?! But, this will happen using AI systems

Just imagine, when your audience surfing a website, they have a doubt using your service, so, how can they approach your brand and get their queries clarified? You have two options, one is either they have to connect a sales or marketing representative over the call or they must visit your location. But, these traditional ways are only permitted in the past few days. Now, you have a third option too and which is Conversational AI marketing applications.

Yes, AI-powered virtual chatbot integration in your website will help you automatically read the user queries and respond to your audience instantly. It will improve your brand value and allow you to attract leads. An automatic conversation can save a lot of time.

AI-enabled marketing chatbots will instantly respond to user issues 24*7 with no time. It means that users can raise a query to an AI-powered marketing Chatbot at any time from anywhere in the world.

Every business is blessed to have such interesting and amazing Artificial Intelligence technology. Thanks to researchers and technology innovators for doing more developments to AI technology for renovating the traditional business approaches.

AI in healthcareAI technology in manufacturingAI in transportationAI in e-commerce, AI in retail, AI in banking and finance, & accounting, and AI and sales, every business will be beneficial using Artificial intelligence technology.

In particular, the marketing teams of every organization will be benefitted from AI as it brings automation and provides increased customer satisfaction and personalization. Artificial intelligence and machine learning techniques offer more and more profits to marketing and sales departments.

In this blog, we put together a few significant AI marketing trends that every marketer has to remember in 2023.

Of Course, AI evolution in marketing has not yet been completely rolled out. Artificial Intelligence is in its beginning stage only. But, there is no doubt that the role of AI in Marketing will be incredible and explored across operations rapidly.

Recommend: What Artificial Intelligence Can Do For Retail Industry?

Now, let us discuss the top 10 trends that marketers should focus on in 2023.

AI In Marketing Trends For 2023

Here are 10 top AI trends in marketing:

#1. Real-time Virtual Customer Communications

Many marketers will use AI-based customer management solutions to better manage their relations with customers and improve their retention rate. AI chatbots are one of the best examples of this scenario.

Yes. The future of AI in marketing, in particular, marketing chatbot development, will be hopeful and allow brands to always be in touch with their potential customers.

#2. Customer Retention and Personalization

The role of AI in marketing in ensuring customer retention and personalizing their online experiences is incredible. AI marketing or marketing AI helps marketers in recognizing user search patterns and delivering more personalized service offerings to them. AI and ML apps for marketing will be better involved in deriving insights from user data and assist marketers in making instant decisions toward business growth.

In 2023, businesses have to realize the potential of AI in marketing services. Especially, the power of Artificial intelligence tools and AI apps in retail marketing is leaving leaps and bounds than we imagine.

The role of AI in retail marketing for analyzing customer purchasing behavior, tracking their in-store experiences, inventory management, demand prediction, and auto email marketing, etc., would be expected to smoothen operations and increase productivity.

#3. Target New Customers With Ease

AI’s role in marketing also plays a vital part in segmenting audience types. Already Artificial Intelligence technology is widely using by marketers to predict customer behavior and analyze the conversion rate (based on offers). The AI-enabled systems with more advanced features will find new customers across social media platforms and help markets to target them with ease.

#4. Cutting-edge Predictive Analytics

It is one of the top AI trends in marketing. By using machine learning and predictive analytics, marketers can predict what will happen in the future of marketing. Customer behavior, interest, their need for products, everything will be analyzed and insights will be derived. Using these insights into customers’ data, marketers can offer the best products @ best prices to acquire more customers.

Know: How Can You Reshape Your Traditional E-commerce Business With AI?


#5. Personalize Content About Product Recommendations & Offers

Personalizing content and sending the best offers and deals based on user search and purchase behavior is a key role of AI in marketing. Content personalization is the essential AI’s role in marketing.

AI marketing apps, using the power of ML algorithms, will derive patterns of customer behavior and automatically sends personalized content at regular time intervals. Such an automated process will optimize brand recognition and increase the number of leads.

This is the main reason why most marketers are using Artificial Intelligence technology. It is anticipated that the use of AI for sending personalized recommendations will be popularized tremendously.

#6. Sets Proper Time To Send Marketing Text

AI trends marketer in 2020 blog1

It is one of the most significant and must-watch AI in marketing trends for 2023. Artificial intelligence helps to identify the best time to send emails to customers to increase the conversation rate. This feature of AI in marketing helps you never shuffle off your emails as scrap.

#7. Role of AI in Marketing Improves Productivity

The future of AI in marketing for optimizing productivity and better organizing the entire marketing operations has good scope. Nearly 90% of brands are using AI and ML for automating their marketing operations and making their teams more operative and innovative.

As artificial intelligence is automating their tasks, the technology is saving time and allowing them to spend more time on performing innovative and profitable business tasks.

#8. Enable Voice-Assisted Search

AI trends marketer in 2020 blog2

It is one of the top AI trends in marketing which is occupying huge space across diversified industries. Yes, AI-enabled voice assistants are the future for marketers. Voice assistants such as Siri and Amazon Echo can understand human language and respond according to the customers’ voice commands. The voice assistant revolution will get popularity very soon.

However, nowadays, every mobile app is coming up with an AI chatbot feature. According to the research reports, it is estimated that the market value of AI-powered voice assistants will go beyond US$ 9 billion by 2023.

Top 10 ways how the best AI-based voice assistants change marketing?

  • Yields more web traffic
  • Improve conversion rate
  • Capitalize products/services/brands easily
  • Increase customer retention
  • Improves personalization and satisfaction
  • Offer outright marketing solutions
  • Saves customer time for typing long-form queries
  • Quick response and seamless process
  • Improves sales and expands the brand value

#9. Automate & Improve Sales Processes

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The ultimate goal of any business is to generate more sales and make the brand financially strong. Nearly 30% of organizations are utilizing Artificial Intelligence in their sales processes. AI marketing software applications will assist marketers to predict the profit for the upcoming quarter based on present financial metrics.

#10. Ensured Profits Gains With AI

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AI’s role in marketing for calculating future values is high. Artificial intelligence calculates and gets profits when leveraged across different companies within a single platform. In 2023 and the future ahead, most businesses will adopt AI technology and empower their marketing operations.

These are a few must-watch AI in marketing trends for 2023. We hope that this ultimate guide to AI Marketing will erase all the doubts that are dragging you back from in investing AI marketing app development.

Make your business worthy by Implementing AI apps in marketing

Final Words

AI marketing will transform the future of marketing. Leveraging the advanced capabilities of AI technology, marketers can easily spot sales opportunities, make instant revenue-driven decisions, and also predict future trends seamlessly. Let’s take a step forward to gain from AI marketing trends and stay on top of the digital competition.

If you want to invest in Artificial Intelligence technology and rule the market in 2023, take expert solutions from USM.

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